There is an adage that no book should be judged by its cover. But in the publishing industry, the function of a cover is to speak for the book, to entice readers and to make promises about what is inside. According to author Jacqueline Lichtenberg: "Reviews... focus entirely on whether the book delivers what the cover ... indicates is inside." If this is really true, then a bad review might not indicate a bad novel at all. Maybe it is just that the cover was not right for the book.